CAse Study

Ed Brill

Consultant, Orchid Black - "I’m not viewing my to-do list the same way anymore—it’s now significantly driven by the outcomes and next actions that Bloks captures from each interaction."


Efficient Client Tracking. Deeper Relationships. Greater Growth.

"Bloks instantly solved my note-taking struggles, giving me comprehensive meeting summaries without distraction, enabling me to fully engage in client conversations."

Meet the Bloks Customer:

Ed Brill is a seasoned product executive turned strategic consultant at Orchid Black, a consulting group focused on helping startups and technology companies achieve substantial growth and successful exits. Ed and his team specialize in overcoming growth plateaus, offering targeted expertise in product, go-to-market, and marketing strategies.

Their Challenge:

Orchid Black consultants juggle multiple high-stakes client engagements, each requiring detailed tracking of conversations, insights, follow-ups, and relationship dynamics. Traditional CRMs didn't meet the dynamic needs of Ed’s role—managing nuanced relationships and quickly recalling strategic conversations to leverage opportunities effectively.

Ed clearly outlines the challenge:

"Tracking detailed client interactions across numerous projects was overwhelming. Traditional CRMs focused solely on sales, missing the relationship and strategic aspects crucial for our consulting practice."

Why Ed Chose Bloks:
Ed needed a more intuitive and relationship-oriented solution to manage his complex client engagements. Bloks stood out because it:

  • Automatically captures comprehensive notes across multiple meeting platforms, simplifying context-switching.
  • Provides actionable insights and instant meeting summaries, enhancing Ed’s preparation and strategic follow-ups.
  • Enables easy navigation between people and organizations, allowing Ed and his team to leverage their network proactively.

The Difference Bloks Made:

The impact was immediate and transformative for Ed and Orchid Black:

Enhanced Efficiency: Ed significantly reduced manual note-taking and admin time.

"Bloks instantly solved my note-taking struggles, giving me comprehensive meeting summaries without distraction, enabling me to fully engage in client conversations."
"I’m not viewing my to-do list the same way anymore—it’s now significantly driven by the outcomes and next actions that Bloks captures from each interaction."

Strategic Relationship Management: Ed and his team gained deeper, actionable insights, improving their ability to proactively manage and leverage relationships.

"Now, instead of relying solely on memory or incomplete notes, I can effortlessly track relationships, recall key interactions, and strategically navigate client engagements."

Teamwide Adoption: Orchid Black quickly recognized Bloks' value, expanding its usage across multiple consultants and associates.

"Half our team adopted Bloks rapidly—it’s become essential for collaboration, especially when managing multiple high-stakes client engagements simultaneously."

In Ed’s Own Words:

"Bloks isn't just another CRM or note-taking tool—it's a relationship tracker designed specifically for consultants. It helps us understand and leverage our relationships strategically, providing us with a tangible competitive advantage."