About Bloks
We’ve spent twenty years trying to help people do their jobs better. Then we realized we were solving the wrong problem.
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Chapter one: We built the tools. We sold the companies. We did it again.
The team behind Bloks has been building productivity software together for over two decades. We’re not first-time founders with a theory. We’re repeat builders with a track record — and hard-earned lessons.
Our first company was Tungle. We pioneered what you now know as the calendar scheduling link — the “book a time with me” experience. We grew it to 500,000 users and sold it to BlackBerry in 2011, where we went on to lead their productivity suite — email, calendar, contacts, tasks, memos.
Then we did it again. Our second company built a task and communication platform for retail teams — used by CVS, Whole Foods, Nike, Victoria’s Secret, and LVMH brands. We sold it in 2021 to Workforce Software, a division of ADP.
Same crew. Same fire. A third time.
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Chapter two: The insight that changed everything.
After two exits and decades of building productivity tools, we asked a harder question: why doesn’t productivity actually feel better?
The answer surprised us.
We had been chasing efficiency — faster processes, cleaner workflows. But efficiency without connection is just speed in the wrong direction. The people who truly thrive don’t have better tools. They have better relationships.
The better the relationship, the better the result. Every time.
So we asked: what if we built for that?
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Chapter three: The CRM problem nobody wanted to admit.
We looked at the primary tool for managing relationships: the CRM.
And we couldn’t find a single person who loved theirs.
People tolerate it. Avoid it. Feel guilty about it. Because a CRM was never built for the person doing the work — it was built for the manager tracking it. It demands constant input — notes, updates, follow-ups — and gives back… a database.
That’s not a relationship tool. That’s a filing cabinet.
We knew there had to be a better way.
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Chapter four: The people who care most.
We didn’t want to build for everyone. We wanted to build for a specific kind of person.
The ones who play the long game. Who remember the details. Who build trust over time. Who know the best outcomes don’t come from the pitch — but from the relationship that existed long before it.
These are the people who deserve a tool built around them.
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Chapter five: We’ve been trained to act like robots.
Over the last two decades, knowledge workers have been conditioned to do work machines should have been doing all along.
We write notes. Update CRMs. Copy data between systems. Hours every week on work that creates no value for clients — only for the record.
We’ve accepted it. Built habits around it. Even felt productive doing it.
But that’s not the work.
The work is the relationship. The conversation. The human moment. The ability to be fully present.
AI can handle the rest — capture, structure, follow-ups — so you can focus on what actually requires a human: being one.
This is why we built Bloks.
Bloks is the Un-CRM. It doesn't wait to be fed — it feeds itself. Every meeting, every call, every email, captured automatically. Every profile updated without you touching it. Every follow-up tracked without you writing it down.
Not so you can do more. So you can be more present for the work that actually matters: building the relationships that build everything else.
We've spent twenty years making productivity tools. Bloks is the first one we've built that starts with people — not paperwork.
End-to-end encrypted. You own your data.