The Mission

Over two decades of building productivity apps used by millions of professionals, we’ve learned one undeniable truth: the ultimate productivity hack isn’t just about tools or workflows—it’s about relationships.

Stronger relationships drive greater results. They open doors to new ideas, better approaches, deals, career opportunities, funding, and sales. Your ability to nurture and leverage these relationships is the ultimate productivity hack—unlocking potential far beyond tools or workflows alone.

The problem? The tools we’ve relied on to manage relationships—the infamous CRM—are broken. They suck.

They are a simple CRUD database for your contacts. CRMs have become a chore, a black hole of data entry that doesn’t give much back. Sure, they structure information, but they assume you’re great at entering it in the first place. Spoiler: you’re not. (No one is.)

Over the years, they’ve morphed into glorified reporting tools. The “R” in CRM—meant to stand for “Relationships”—has really come to mean “Reporting”. And once the data’s in, you’re still left to connect the dots, make sense of it, spot opportunities, and figure out how to act.

But the flaws don’t end there. CRMs focus on just one type of relationship: customers. When the reality is that life—and success—depends on a much broader network. Customers, colleagues, investors, partners, friends. Each plays a critical role in achieving your goals.

This isn’t just a problem to fix—it’s an opportunity to rethink the whole approach.

Now, thanks to AI, we can finally build the relationship-focused tool we’ve always needed.AI changes the game. It doesn’t rely on perfect, structured data. It understands context. It knows what matters and when. It connects the dots for you, proactively surfacing insights, opportunities, and actions to move your relationships forward.

The challenge for AI is to truly understand you: what you need before each interaction, what will move the needle, and how to stay one step ahead to make you more effective. This is the challenge Bloks takes head-on.

How it works should feel seamless. It shouldn’t demand constant updates or manual effort. It should do the heavy lifting, so you can do what you do best: build real human connections with confidence.

This is our mission at Bloks. Build the world’s smartest relationship tool to help you achieve greater results—by focusing on what matters most: Stronger and more productive relationships.

Marc.
CEO and co-founder @ Bloks

The Mission

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